Sunday, July 22, 2007

How really proud is US Bank of the US Bank Championship in Milwaukee?

The Golf Channel scenes of Milwaukee downtown and the lakefront were excellent, but I found it interesting that the scenes I saw didn’t include the US Bank building, even though it’s on the lakefront and the tallest building in the city. I would assume that because US Bank was the tournament’s sponsor it would have asked The Golf Channel to include its Wisconsin headquarters in the scenes. But apparently it didn’t, which begs the question, is US Bank embarrassed about its Milwaukee building or at least of the cheesy signage atop the building, signage you won’t find in any other city in which US Bank has a significant presence, including Nashville, Indianapolis, Cincinnati, or Minneapolis?

There was a promo for the tournament done with Richard K. Davis, president & CEO of US Bancorp, saying something to the effect that US Bank is proud to be hosting "the tournament here in Milwaukee." The background was a golf course, but it certainly didn’t look like Brown Deer Park Golf Course to me. Perhaps US Bank was proud, but not proud enough to do the promo in Milwaukee or at least use footage of the right golf course as background

No comments: